Overview

SmileHD is a playful and premium oral care brand that makes dental hygiene fun and flavorful. With unique offerings like magic whitening strips and toothpaste in indulgent dessert-inspired flavors such as Vanilla, Mango Sorbet, Mint, and Red Velvet, the brand targets a younger, lifestyle-driven audience looking for both results and enjoyment.

Our Contribution

We partnered with SmileHD to craft a vibrant and indulgent packaging system that instantly conveys the flavor-forward personality of each product. For the whitening strips, we created sleek, high-impact packaging with a clinical yet cheerful appeal. For the flavored toothpastes, we designed mouthwatering visuals using ice cream, cakes, and fresh elements to create a strong emotional connection and communicate freshness, fun, and function.

Result

The packaging successfully breaks category norms with a dessert-like visual appeal and tactile freshness. SmileHD now stands out in retail and digital shelves, positioning itself as a disruptive and desirable oral care brand that redefines everyday routines.