In the digital period that all of us are existing into – communication happens on social mediums and meetings through virtual modes. Amidst all of these advances one might assume that just like conventional modes are replaced by the technological innovations, so are the business cards getting faded with vast information available freely to the target audience. Well readers, this is far from truth. One of the 2017 Survey findings states that 27 million business cards are printed daily. Scale this figure – test your imagination and then come back to our title – Is designing business cards still important? I bet your answer would be affirmative.
Today digital marketing is that hotspot area that none of the companies can afford losing in this particular space. But let’s just take a retreat to our fundamentals. A decade back when we lacked a deep internet penetration, when smart devices were yet to become a part of our normal life – the face of our firm was nobody but our business card. So metaphorically, if digital media acts as business’ wings, then a professional business card as its roots. Here in this blog further we will be explaining you why designing a business card is of utmost importance even amidst these dynamic scenarios
A Perfect Marketing Means
To newbies, exchanging card would seem like an old unnecessary tradition. But we cannot ignore the fact that our Business Cards are the most effective direct marketing tools existing till date. The cards comes with a personal touch imbibed. An exchange of information by cards is considered to be more intimate than an exchange over an email or a text. And moreover, it has the advantage of its tangibility. In times when we are all bombarded with millions of marketing messages – whose recall value would barely be of seconds, our cards give a pretty long memory life. Your card is your brand. Just like we design our brands like our children, it is necessary to nurture our cards in a similar manner.
Design your cards as an extension to your business. It is a portable branding strategy that would work efficiently only and only if you have judiciously been able to reflect your company through this 3.5 X 2 inches piece. The shades, typography, card constitution every single thing speaks distinctively a characteristic of your brand. Make no mistake by presenting an amateur card. Your card design should correspond to the type of industry you are into. It carries with itself an absolute competitive advantage and gets your brand to stand out uniquely from the clutter.
