We literally wake up in an advertisements bizarre world. In the digital media age that we are all a part of, an individual is exposed to around 4,000 to 10,000 advertisements per day. Folks, we are talking about a minimum of 4000 brands that a person would be interacting with each single day. Now just take a test for yourself. Out of all the ones that you have been manifested with, how many of those brands would pass their recall test? Well the answer would surely be less than a hundred – coming to around 2.5 percentage of recall rate. What is that distinguishing factor about these 2.5% – apart from their marketing strategies?
The answer lies in their branding. Branding which is comprehensive of its offerings, value, industry and everything that it stands for. And what is the basal step of Branding? “YOUR BUSINESS LOGO”! Logo that is responsible of building your primary impressions, the foundation of your identity and a visual that represents your very own business. Below in this blog we avail you with four reasons why having a professionally designed logo for your business is important.
A logo is the face of your Business
Logo aids in authentication and gives a Professional figure
In distinct markets, there would be a number of competitors fighting for the same group of audience. And in that clutter it becomes utmost essential to stand out and create your own brand name. Believe it or not, your logo aids a lot in this process. Its mere presence itself primarily assigns a factor of trust to the product. It makes your business look tangible. A professionally designed logo reflects that the person behind the label has actually spent resources in building it and depicts the sincerity of running the same. Thus the very first filter of having genuine offerings is achieved. You just got a competitive edge over other firms.
Say, you have sent an email to your potential buyer, and the signature note has your company’s logo in it. It suddenly is not a spam worthy mail. It reveals that the source from which the mail has originated is reliable. And if the logo is made inviting, it grabs the viewers’ attention and probably gets the user to at least know what it is that the logo represents. Congratulations, your logo might have rewarded you with a new client
A brand mark is your personalized marketing tool
As mentioned earlier, logo becomes the first and the most critical part of your branding strategy. All the marketing mediums be it your business card, your website, products, advertisements would likely convey the image of the company – its characteristics, persona and values! In every single mode of your communication, logo is omnipresent. It is a living symbol of your company’s existence. Thus having a well knitted corporate branding component is a mandate.
