The founders of the brand came to us with a vision, A vision to build a Brand which focuses on improving financial knowledge and understanding of their clients and provide them with great investment picks. They also wanted the brand to grow further as a trading/ investing platform.
Identity Makers, understood their need and came up with this name, Wiinance, which highlights "Winning Financially".
Based on the same idea, we have designed the logo which focuses on a "Winning Chart", Letter W, A Magnifying Glass (to depict deep research & analysis) and A Rupee Symbol (₹).
The colors depict Positivity, Experience, Growth and keep the brand look & feel premium.
Black and White version of the Logo, to check the legibility of the design.
Mockup of the Brand Icon on Mobile Devices.