Urth (originated from the term “Earth”) is a Solar panel company based in Delhi. They wanted a self-speaking logo and conceptually strong. Their target audience is the high strata of the society.
Based on their design brief and their vision for the company, the logo design company of Delhi brainstormed and came over this smart concept where a cable is sourcing energy from the sun and conserving (since the circle is closed).
Urth Power Systems
Branding, Logo Design