Branding, Print Campaign, Billboard Campaign, Hoarding Campaign, Outdoor Campaign

Sollink - Hoarding/ Billboard Campaign

Sollink is a Delhi-based solar panel company which targets very specific audience of Delhi and other metro cities. They provide Solar Panel Knowlege and Set-up Assistance. Identity Makers also has to work on the creation of their stationeries and websites.

Based on the Client’s brief, the complete branding has to be decided including the font and color theme the company has to follow. The logo depicts a link between solar and energy savings and for the same orange and green color is used. It is also an “S” to keep the recall value of the design high. Ultimately, a typographic logo is brought into action.

Based on the logo and all the other entities, the graphic designer of Delhi has to design and create a concept where the Billboard/ hoarding has to be very relevant and should go with the color theme of the company. A bulb is used to depict the source of energy that is Sun, The campaign included quotes, facts, etc. It was also played on the social media to reach a larger audience.

  • CLIENT:

    Mr. Kartik Nanda

  • CATEGORY:

    Branding, Print Campaign, Billboard Campaign, Hoarding Campaign, Outdoor Campaign

  • Designer:

    Gunjan Jain

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